It’s unclear yet whether any will return, Thorne said.Īdvertisers get in-store sampling and demos, with P-O-P and shelf-talkers in the aisles directing shoppers to sampling tables. The magazine has worked with 15 brands over the past two years, including Procter & Gamble’s Tampax, Always and Secret, General Mills’ Hamburger Helper, BIC, Quaker, Riesen, Lysol, McCormick and Huggies Pull-Ups. Soap Opera Digest is pitching advertisers now, but hasn’t signed any so far, said marketing director Jessica Thorne.
The effort runs the first week of October. The Shop Like a Soap Star campaign gives the magazine’s advertisers a spotlight in 100 Wal-Mart supercenters in 14 cities.
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.
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